ABOUT
Hello, and thank you for taking the time to connect.
I’m a Montréal-based Creative Director with over 20 years of international experience in branding, visual storytelling, and advertising. My work spans hospitality, lifestyle, entertainment, and arts - always driven by the pursuit of ideas that connect emotionally and stand the test of time.
I began my journey at FP7/McCann Dubai, where I was mentored by industry leaders in one of the region’s top agencies. From there, I moved into boutique branding for F&B experiences and later led creative teams at White Label (Pragma Group), developing some of the most talked-about restaurants and nightlife concepts in the Middle East.
Beyond design, I’m a musician and guitarist with extensive live performance experience - playing across pubs, festivals, and cultural venues in the UAE and Lebanon. I’m also an enthusiast photographer, constantly exploring light, composition, and atmosphere through a visual lens. And when words call, I write, not professionally, but to process, reflect, and express.
These multidisciplinary passions, sound, sight, and story, deeply inform how I think, create, and communicate. They allow me to lead brands not just as businesses, but as cultural expressions that resonate with real people.
Since moving to Montreal in 2021, I’ve continued to lead global creative projects while seeking meaningful collaborations within Canada’s vibrant creative scene.
Looking forward to connecting,
Charles Moussa
Charles Moussa
CAREER SUMMARY
DEC 2020 - PRESENT | CREATIVE DIRECTOR DEMIND GROUP
AUG 2015 - DEC 2020 | CREATIVE DIRECTOR FREELANCE
NOV 2014 - JUL 2015 | ASSOCIATE CREATIVE DIRECTOR PRAGMA GROUP
OCT 2013 - OCT 2014 | COMMUNICATION ARTIST FREELANCER AT MEDIA CITY DUBAI
JUN 2010 - NOV 2013 | VISUAL COMMUNICATIONS DIRECTOR WHITE LABEL, PRAGMA GROUP
JAN 2007 - MAY 2010 | SENIOR ART DIRECTOR B COMMUNICATIONS, PRAGMA GROUP
OCT 2003 - DEC 2006 | SENIOR ART DIRECTOR FORTUNE PROMOSEVEN/ MCCANN, DUBAI
A DETAILED CV CAN BE SHARE UPON REQUEST
CONTACT
Thank you!