La Niña, Iberian Restaurant, Dubai

Creating a distinctive brand identity for a high-end Iberian Latino restaurant, blending cultural richness with a contemporary dining experience. The project focused on building a complete visual system, from logo and typography to menus, photography direction, and social media, ensuring a cohesive and memorable brand presence.

Scope: Brand strategy · Visual identity · Logo design · Editorial design · Menus · Brand guidelines · Photography direction · Social media

BRAND IDEA

A visual identity rooted in maritime exploration and cultural storytelling.

To stand apart in a competitive dining landscape, the brand is built around a signature narrative, a world of movement, mystery, and symbolism.

LOGO CONCEPT

A Kraken, pirates of Nassau, escudos gold coins, and a seagull, all carried by a mysterious wind.

TYPOGRAPHY SYSTEM

COLOUR SYSTEM

GRAPHIC LANGUAGE

APPLICATIONS

BRAND IN ENVIRONMENT

Extending the identity into the dining environment through signages, menus, uniforms, tableware, plates designs and branded details across the customer experience.

EDITORIALS/ CAMPAIGNS/ SOCIAL CONTENT

BRAND BOOK DESIGN

Inside La Niña

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