ED BAKER | ARTISAN BAKERY, LONDON, UK

Ed, a self-taught baker and pastry chef based in Hither Green, London, has earned multiple Great Taste Awards and is a Real Bread Campaign Ambassador, distinctions judged by leading food experts and rooted in trust. These recognitions reflect nothing more than pure passion, devotion, and a deep love for honest, handcrafted baking.

Work field: Brand identity/ logo design/ stationary design/ stationary design | packaging design | poster design | social media posts design | generic branding

INSPIRATION

Inspired by Ed’s vibrant passion and disciplined craftsmanship, a baker who left the corporate world to follow his calling, I created a bold yet elegant identity built on vivid orange and deep charcoal, with a custom typeface that subtly hides a bread loaf within the letter “d”, symbolising a craft where passion and discipline are baked into every detail.

MAIN LOGO

COLOUR PALETTE

STATIONARY

PACKAGING

VISUAL COMMUNICATIONS

STORE FRONT

HOME

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